New Business is the title of the 2014 Yale MFA Graphic Design thesis show. For the show, each student reinterpreted their work as vinyl pieces. The production of vinyl (the cutting, peeling and applying) was used as inspiration for the identity.
The website was based on the idea of cutting vinyl, with the information of the show being “cut” out of the page while scrolling. The invitation comes from the idea of peeling vinyl, with the recipient having to peel the vinyl sheet to show the press release. Lastly, the posters advertising the show are based on the applying of vinyl, with large sheets being cut and applied to walls throughout campus.
In collaboration with Scott Langer, Ben Niznik and Sunny Park